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2017 Toyota Prius Prime


Toyota's innovation can create a world where anything is possible. Where we can charge toward the next exciting chapter for hybrids. What if you found a vehicle that had style, was fun to drive and had excellent efficiency? What if you didn't have to choose between good for all and good for you? Prius Prime encompasses this vision, where a vehicle can be as inspiring to the human spirit as it is mindful of the world around us.

Let's dream of a brighter tomorrow today. Introducing Prius Prime, the hybrid that begins where sacrifice ends. Expressive LED lighting makes a dramatic statement and a sleek, aerodynamic shape helps maximize your MPG. Available tech like the 11.6-in. tablet display puts more control at your fingertips. A larger battery pack extends your EV range and helps create more possibilities. Powering it all is Toyota's first dual motor drive system that helps deliver an exhilarating experience and lets you run on pure electricity, gas or both.

Achieve more with the hybrid you can charge. Go beyond what's expected. Prius Prime helps you maximize your efficiency without worrying about range by adding more battery capacity and more powerful electric motors. You can charge up at home or take advantage of one of the thousands of public charging stations. Regenerative braking helps give back small charges to the EV battery on the go, and if the battery charge does run out, Prius Prime will seamlessly shift back into hybrid mode so you can keep going. Choose between full electric and hybrid power and go ever farther.

More road. More moments. Let imagination, not your range, be your limit. Prius Prime is projected to receive over 600 miles of total range. 7 All-electric driving helps maximize your mileage with an anticipated 120 MPGe and up to 22 miles of pure electric driving. It's time to leave range anxiety behind and start looking ahead.

Prius Prime will be available at Toyota dealers starting late 2016.